Your biology has a specific configuration. We build the protocol for it.

Your genetics, your bloodwork, your neurochemistry — they're as unique as a fingerprint. We read all of it. Then we build a protocol that nobody else on earth is taking. Custom nootropic formulations. Precision nutrition. Lifestyle architecture. All engineered around the way your brain and body actually work.

One integrated protocol across:

NootropicsNutritionGeneticsLabworkLifestyleTrainingSleepHormonesBody RecompositionPsychology

4-minute assessment. No email required.

What We Build

A complete operating system for your body and mind.

Every protocol is built from scratch. We start with your bloodwork, genetics, and goals — and design a single integrated system across every domain that affects how you think, feel, and perform.

Custom Nootropic Formulation

A stack designed for YOUR neurochemistry, genetics, and cognitive goals — not a generic formula off a shelf. Specific ingredients, specific doses, specific to you.

Genetic & Lab Interpretation

We cross-reference your bloodwork, genetic variants, and symptom patterns to build from a single unified picture of your biology. This is the foundation everything else is built on.

Precision Nutrition & Macros

Personalized macronutrient targets, meal frameworks, and grocery lists — designed around your metabolic profile, goals, and how your body actually processes food.

Lifestyle Architecture

Sleep protocols, circadian rhythm design, stress management, and daily routines — all tuned to your biology, your schedule, and the way you want to live.

Training & Body Recomposition

A physical protocol that works WITH your biochemistry, not against it. Designed for people who want to look good AND think clearly — not choose between the two.

Hormonal Optimization

If your labs warrant it, we work with licensed physicians and compounding pharmacies to optimize hormones, peptides, and advanced interventions — fully prescribed and monitored.

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Everything connects. Your nootropic formulation is designed with your nutrition in mind. Your training protocol accounts for your hormonal profile. Your sleep architecture supports your cognitive goals. Nothing is siloed — because your biology isn't siloed.

Everybody gets a piece.
Nobody gets the full picture.

A nutritionist gives you macros. A doctor runs bloodwork. A trainer writes a program. A nootropics company sells you their best-selling stack. Each one sees their piece. None of them talk to each other.

So you end up with a training program that fights your nutrition, a supplement stack that ignores your genetics, and a sleep routine that nobody bothered to connect to the rest of it. Five decent plans that don't add up to one great one.

We don't give you a piece. We read your bloodwork, your genetics, your neurochemistry, and your goals — and we build one integrated protocol from all of it. That's why the results feel inevitable. Everything is pulling in the same direction.

Our team operates across biochemistry, physical performance, psychology, and nutrition — not as separate services, but as one unified design process. Your nootropic formulation is designed alongside your nutrition plan. Your training protocol accounts for your hormonal profile. Your sleep architecture supports your cognitive goals.

Nobody on the market goes this deep.
That's the product.

Your Protocol Team

Three specialists.
One protocol. Yours.

You don't get a chatbot or a cookie-cutter plan. You get a dedicated team of people who actually read your labs, study your genetics, and build something from scratch — together.

Dan Koe

Dan Koe

Performance Strategy & Psychology

The first client to the protocol. Tried every generic approach, saw what was missing, and after working with Randy and Pedro, knew there was something incredibly special here.

Randy Hill

Randy Hill

Physical Performance & Body Composition

Trainer to NFL linemen and military special forces. Connects your protocol to physical results — training, recomposition, and recovery that actually fit your biology.

Pedro Do Amaral

Pedro Do Amaral

Biochemistry & Protocol Design

Interprets your data through rigorous root-cause analysis. Every nootropic formulation, every supplement decision, every intervention starts with his obsession.

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Licensed physicians and providers on call. Anything that requires a prescription — hormones, peptides, advanced interventions — is prescribed by a licensed provider and compounded by a licensed pharmacy. You don't coordinate any of it.

Built for people who already invest in the best.

This is for you if
  • You already have advisors for your wealth, your business, or your brand — and you want the same caliber of support for your body and mind
  • The quality of your thinking directly determines your income, your creative output, or the life you're building
  • You've tried the generic supplements, the trending stacks, the one-size-fits-all protocols — and you know something custom would be different
  • You want a team that goes deep — not a subscription box or an app with a chatbot
This is not for you if

You want a quick fix or a magic pill. We don't do generic and we don't do surface-level. Every protocol we build requires real data — bloodwork, genetics, a detailed intake — because that's how we design something that actually works. If you're looking for a shortcut, this isn't it.

What Clients Unlock

The delta between great and extraordinary.

4+ hrs
Unbroken Creative Flow

Deep work sessions that hold — not because you're forcing it, but because your neurochemistry is finally designed for it.

All day
Sustained Energy

Morning to evening without the crash, the dip, or the 3pm coffee run. Energy from biology, not stimulants.

Full
Body Recomposition

Visible physical transformation driven by optimized hormones, targeted nutrition, and training that works with your biology.

Deeper
Restorative Sleep

More time in deep and REM sleep. Wake up actually recovered — confirmed by HRV and wearable data.

Sharper
Mental Clarity

Decisions come faster. Ideas connect more easily. The fog lifts — not for a day, but as the new default.

Higher
Stress Capacity

A higher threshold before things feel overwhelming. You handle more, recover faster, and sustain intensity longer.

How It Works

From your biology to your protocol.

01

Take the Assessment

A 4-minute questionnaire that maps your biology across five core systems. We use the same categories our biochemist uses in full client assessments — distilled into 20 targeted questions. You'll see your biological configuration and what a custom protocol would target.

02

Deep Intake & Diagnostics

Once enrolled, you complete a comprehensive intake — goals, history, symptoms, body signals, existing labs, genetics. We order advanced bloodwork and genetic testing. The more data we have, the more precisely we build.

03

Your Protocol Is Designed

Our biochemist reads your labs, your genetics, and your intake together. Then the team designs your complete protocol — custom nootropic formulation, nutrition plan, training, lifestyle architecture — all from one unified picture. Delivered with a personalized walkthrough video.

04

Execute, Adapt, Verify

You follow your protocol with direct access to the team. We track your progress, adjust in real time, and at the end — we run follow-up labs to measure what changed. Hard data, not guessing.

Start Your Protocol Design

Takes 4 minutes. See what we'd build for you.

Questions we get from people
who think like you.

“I already take nootropics. How is this different?”

You’re taking a generic formula designed for the average person. We design a formulation for YOUR neurochemistry, YOUR genetic variants, YOUR goals. The difference is the difference between off-the-rack and bespoke. Same category, completely different product.

“I already work with a doctor / trainer / nutritionist.”

Good — we don’t replace them. We fill the gap none of them can. Your doctor checks your thyroid. Your trainer programs your lifts. Your nutritionist counts your macros. Nobody is looking at all of it together and designing one integrated protocol. That’s what we do.

“Is this just expensive biohacking?”

Biohacking is experimenting on yourself and hoping something sticks. We do the opposite. We read your data, design from it, and verify with follow-up labs. Everything is built from evidence and adapted based on results. This is protocol design, not self-experimentation.

“How do I know this is worth the investment?”

Take the assessment. It’s 4 minutes. You’ll see your biological configuration across five core systems — and what a custom protocol would target. If it resonates, we’ll walk you through the full design process before you spend a dollar.

You've optimized everything around you. Now optimize the one thing that runs all of it.

You invest in the best tools, the best team, the best advisors. You spend six figures a year making sure your business operates at the highest level. But the asset that runs all of it — your body, your brain, your energy, your focus — is still running on generic protocols that weren't built for you.

An extra 2 hours of locked-in creative flow per day compounds into something no hire, no tool, and no strategy can match. And that's what happens when your protocol is actually designed for how you work.

See what we'd build for you. It takes 4 minutes.

Take the Assessment

Protocol by Sonder — Bespoke Protocol Design