The afternoon crashes. The brain fog you've normalized. The focus that used to last 6 hours and now barely holds for 90 minutes. You've tried the supplements, the morning routines, the ancestral diets. None of it stuck because none of it was built for your specific biology.
No email required. See where your biology is limiting your output.
Custom protocols designed and tracked to date.
Average increase in sustained focus after 4 weeks.
Report eliminating their afternoon crash within 30 days.
Completion rate. People stick with it because it actually makes sense for their body.
You eat clean. You exercise. You've read the books, listened to the podcasts, tried the nootropic stacks that Reddit swears by. L-theanine and caffeine. Ashwagandha. Lion's mane. Maybe you even did a round of peptides or worked with a functional medicine doctor.
Some of it helped for a week. Then it stopped. And you went back to white-knuckling your way through the afternoon, running a company on 4 cups of coffee and sheer discipline.
Here's what nobody told you: the supplement didn't fail. The diagnosis did. You were treating a symptom without knowing the cause. That's like putting premium fuel in a car with a cracked engine block — it doesn't matter how good the input is if the system processing it is broken.
The crash at 2pm? That's not a caffeine problem. It could be:
You don't know which one it is. And neither does anyone who hasn't looked at your blood, your genetics, and your symptom patterns together.
That's what we do.
Most “optimization” advice starts with behavior: wake up earlier, meditate more, take this stack, follow this diet. It assumes the underlying hardware is working fine and you just need better software.
But if you're already disciplined, already putting in the work, already running harder than most people could sustain, the problem is almost never behavioral. It's biological.
Somewhere in your system, there's a bottleneck. A gut that isn't absorbing the nutrients your brain needs. A liver that can't clear toxins fast enough. A hormonal cascade that's been hijacked by chronic stress. A genetic variant that means the standard protocol doesn't work for you the way it works for everyone else.
Find that bottleneck and fix it at the root, and everything downstream changes. Energy comes back. Focus sharpens. Recovery actually happens. Not because you're grinding harder, but because your biology is finally doing what it should.
We look at your labs, genetics, symptoms, and lifestyle to figure out what’s actually going wrong. Down to the molecular level.
Your biochemist builds a protocol around your specific bottlenecks. Supplements, nutrition, peptides, lifestyle shifts. All tracked on a live dashboard.
Follow-up testing shows what changed. We adjust. You improve. Data, not hope.
Take the 4-Minute Performance Assessment
Most high-performers have normalized operating at 60–75% of their biological potential. They've forgotten what full capacity feels like — they just know something's off.
Our Performance Assessment maps your symptoms across five core systems — and shows you exactly where the dysfunction is hiding.
In 4 minutes, you'll see a number most people have never seen before: the percentage of your biological capacity you're currently accessing. And you'll see which system is most likely the bottleneck.
It's not a personality quiz. It's a diagnostic signal — the same root-cause categories our biochemist uses in full client assessments, distilled into 20 targeted questions.
You're looking for a quick fix, a magic pill, or someone to tell you what Andrew Huberman said last week. We don't do generic. We don't do surface-level. If you're not willing to take a blood test and follow a real protocol, this isn't the right fit — and that's fine.
Protocol by Sonder was built by a team of three people who are obsessed with the same problem from different angles.
Performance Psychology & Strategy
Built Protocol because he lived the problem. Tried every generic solution, none of them worked. Turned that frustration into this.
Physical Performance & Health
Has put hundreds of clients through real transformations. Knows what works in practice, not theory. Connects your protocol to actual physical results.
Biochemistry & Root-Cause Diagnostics
Reads your labs, your symptoms, your genetics and finds what everyone else missed. Every protocol we build starts with her work.
They didn’t work because they weren’t chosen for you. A supplement without a diagnosis is a guess. We don’t guess. We test, find the root cause, and pick what targets it. Most clients feel the difference within two weeks.
Good. We don’t replace them. We fill the gap they can’t. Your doctor checks your thyroid. Your trainer programs your workouts. Your nutritionist counts your macros. Nobody is looking at all of it together. That’s what our biochemist does.
Biohacking is experimenting on yourself and hoping something works. We do the opposite. Measure first, intervene second, check what happened. Everything ties back to your data. If something’s not working, we know, and we change it.
Take the assessment. It’s 4 minutes. You’ll see whether your symptoms match the patterns we deal with every day. If they do, we’ll walk you through what a protocol looks like on a call. You’ll know before you spend a dollar whether this is worth it.
You spend six figures a year on your team, your tools, your advisors. You've optimized everything in your business except the one thing that runs all of it: your biology.
One hour of real focus per day is worth more than any hire you'll make this year. And right now, you're leaving hours on the table. Not because you're lazy. Because your biochemistry isn't keeping up with your ambition.
Find out where the bottleneck is. It takes 4 minutes.
Protocol by Sonder — Private Performance Optimization